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Macy MacElderry: Personal Portfolio

Macy MacElderry

New York, New York

Welcome to my Showcase

I am a fashion creative, with a B.S in Retail Entrepreneurship from Florida State University.

Explore my projects as a Merchandise Coordinator, Assistant Manager of a local boutique, a stylist, a seamstress, and Depop Campus Ambassador.

Portfolio

Select each project to learn more about my experiences in merchandising, graphic design, styling, and alterations.

Alterations

Alterations

I created an alterations business, repairing vintage merchandise and offering seamtress services to my FSU peers and customers.

Divas & Devils House of Style is a true specialty boutique that has a 30 year legacy. I created this mini-documentary of our process in creating our most recent window displays.

We create all of our displays with meticulous attention to detail and love for our products.

Design Competition

Design Competition

Design Competition

This is my first place submission to a CottonWorks Fabrics sponsored design competition at FSU. The goal was to create a garment suitable for mothers nursing NICU babies.

Croquis sketches were made in Adobe Illustrator and fabric pattern designs made in Adobe Photoshop.

Tallahassee Magazine

Tallahassee Magazine

Tallahassee Magazine

Spread for Tallahassee Magazine, November issue. Feature for Divas and Devils House of Style. I styled this shoot, as well as modeled in it.

I crafted the layout in Adobe Photoshop.

Depop Ambassador

Depop Ambassador

Depop Ambassador

I had the opportunity to promote Depop's message of circular fashion through hosting branded events in collaboration with campus organizations.

I planned markets, clothing swaps, and seminars- creating content and promotional graphics for everything.

This is a brand pitch, including a trend board and line boards for product launch, as well as a magazine cover, order sheet, and store layout concept.

Everything was crafted in Adobe Illustrator and Photoshop.

Cover Sheet

Cover Sheet

Technical Package

Technical package created in Excel including POM sheets, a BOM sheet, and a Construction Sheet.

Created for Intro to Product Development Course

DWF Magazine

DWF Magazine

Working for Diverse World Fashion magazine as a stylist for editorial photoshoots and runway shows, I was responsible for collaborating with a team to bring a concept directors vision to life.

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